3 Things You Should Know As A Startup Founder

By: Shanza Anwaar CBC News reports that given Canada’s current demographic trends, the nation can support up to 150,000 new businesses in the next 10 years.  With 47.6% of startups in the service sector failing in their first 5 years, it’s important for startup founders to identify commercial needs, create sustainable revenues, and market products… Continue reading 3 Things You Should Know As A Startup Founder

4 Things You Should Do Before Demoing Your Product to Investors

By: Leah Jones Events like Halton/Peel Demo Night present great opportunities to demonstrate your product to potential investors. However, investors can often receive dozens of pitches. Serial entrepreneur Michael Arrington claims individual demos get “lost in a sea of pitches that all begin to blur together.” In this heap of demonstrations, how can you ensure… Continue reading 4 Things You Should Do Before Demoing Your Product to Investors

Top B2B Marketing Mistakes that Lead to Lost Sales

By: Shanza Anwaar Did you know that 80% of marketing leads wind up lost, ignored or discarded? With the numerous facets to B2B marketing, businesses can find it challenging to avoid marketing blunders that can cost them potential clients. Successful online marketing is fundamental for a B2B business and producing worthwhile content on the company’s… Continue reading Top B2B Marketing Mistakes that Lead to Lost Sales

Social Innovation Trends For 2013

By: Shanza Anwaar Are you an entrepreneur looking for a challenge? Do you want to make a real difference in your community? Social innovation allows entrepreneurs to take advantage of new opportunities in order to create lasting social change. The Centre for Social Innovation describes the concept as a way to “resolve existing social, cultural,… Continue reading Social Innovation Trends For 2013

The ROI of Social Media

By: Matthew Kert In the past, the metric of return on investment (ROI) gave companies a good sense of how they are doing. It’s a simple formula taking your gains from an investment, subtracting the costs, and then dividing by total cost of the investment. In essence, if your investment was successful then you would… Continue reading The ROI of Social Media

Steps to Market

By: Marilee Fehr Your product design is complete, testing was brilliant, you have a strong team of support, licenses and patents are coming through, and your finances are begging to be resourced. Now what about the market? This necessary hurdle is an important step often initially avoided by entrepreneurs. As a successful business however, one… Continue reading Steps to Market

54 hours heads-down

By: Rick Stomphorst Startup Weekend takes concepts to product and/or business in 54 hrs. Starting Friday night October 19, 2012, a group of some 100 entrepreneurs came together to conceive, vet, build, and pitch their preliminary results (product) to a panel of judges at the Peel Startup Weekend, put on by the Altitude Accelerator in… Continue reading 54 hours heads-down

Home Depot’s Innovation For Sustainability Program

The Home Depot Canada is offering a unique opportunity to Ontario and Quebec manufacturers that are committed to bringing innovative home improvement products to market. The world’s largest home improvement retailer is giving qualified manufacturers a chance to pitch their products and earn an in-store trial. The Innovation for Sustainability (IFS) program is a partnership… Continue reading Home Depot’s Innovation For Sustainability Program

RIC Client Press Release: SMARTeacher releases Prodigy™ Game

SMARTeacher releases the first education game that can respond to children’s emotions! Mississauga, ON – July 6, 2012 – SMARTeacher recently announced the release of Prodigy™, the first math game that uses a bio-feedback sensor to sense and respond to a child’s emotions. “Being able to respond to the child’s emotions is everything,” said Alex… Continue reading RIC Client Press Release: SMARTeacher releases Prodigy™ Game

Get Your Marketing Mix Right

By Marielle Voksepp Have you covered your 4 P’s? In order to get the right marketing mix, companies need to have the right balance of product, price, promotion and place. According to marketing and sales expert Jon Worren, this all begins with a value proposition and customer development model. At last week’s Entrepreneurship 101 lecture… Continue reading Get Your Marketing Mix Right