The Sales Process is Stronger than the Outcome

Sales is one of the toughest jobs in any industry.  And it’s only going to get harder with evolving buyer behaviors towards digital engagement and self-directed research wreaking havoc on sales engagement strategies. Driving successful sales outcomes means the right composition of individuals and process. What does this look like? How do the two work… Continue reading The Sales Process is Stronger than the Outcome

Founders – How To Build The Right Team

Ontario has been mandated to go Carbon Neutral based on 1990 levels by 2040. The primary sources of emissions are homes and buildings (57%) mainly from heating and water by natural gas, transportation (36%), and waste (7%) landfills. We welcomed James Sbrolla, Startup Advisor, President & CEO of Cleantech Capital, and Entrepreneur-in-Residence at Altitude Accelerator to… Continue reading Founders – How To Build The Right Team

Is Our Healthcare System Broken? Can Tech Start-Ups Disrupt?

“Collapse does not happen suddenly it is a result of an erosion over time until a breaking point arrives.” Andre Picard on the state of our healthcare system – Globe & Mail We were pleased to be joined by Rishad Usmani, MD to discuss the state of the healthcare system in Canada. The lack of available nurses, long wait… Continue reading Is Our Healthcare System Broken? Can Tech Start-Ups Disrupt?

Finding Your Ideal Technical Co-Founder

Entrepreneurs have big ideas. They have a vision for how they want to change the world. They’ve validated their idea and want to get started in bringing this to fruition. They need someone who can, not only build this for them, but someone who is willing to become a significant member of the team to… Continue reading Finding Your Ideal Technical Co-Founder

The Art of Effective Selling

It’s been called the toughest job on earth. For startups who are building their business from the ground up, finding the right customer who is willing to buy your product can be daunting. Imagine the early days – where all companies start out: You have zero customers, but you have something that you think is… Continue reading The Art of Effective Selling

What Does Ontario Need To Do To Be Carbon Net Neutral by 2040?

Ontario has been mandated to go Carbon Neutral based on 1990 levels by 2040. The primary sources of emissions are homes and buildings (57%) mainly from heating and water by natural gas, transportation (36%), and waste (7%) landfills. We welcomed James Sbrolla, Startup Advisor, President & CEO of Cleantech Capital, and Entrepreneur-in-Residence at Altitude Accelerator to discuss… Continue reading What Does Ontario Need To Do To Be Carbon Net Neutral by 2040?

Defying Investment Odds and VC Bias for Underestimated Female Founders

The problem: For women entrepreneurs, the #1 structural barrier is attracting investment. If you’ve been paying attention, the recent $350Million investment to Adam Neumann, a white male founder, well networked in the VC community, and former founder of failed IPO, WeWork, sent ripples across a startup community that has long been accustomed to disproportionate investment… Continue reading Defying Investment Odds and VC Bias for Underestimated Female Founders

Founders: Fail Fast and Pivot

We are all familiar with the phrase “Fail Fast”.  The “fail fast” philosophy values extensive testing and incremental development to determine whether the idea has value.  The important goal of the philosophy is to cut losses when testing reveals something is not working and quickly try something else known as pivoting.  The goal is not… Continue reading Founders: Fail Fast and Pivot

Silicon Valley Bank – The Fallout and the Silver Lining

The failure of Silicon Valley Bank (SVB) flooded our attention this past week. The Twitter Run on the 18th largest bank in the US was followed by a weekend frenzy for regulators announcing they were willing to backstop all deposits over and above the initial FDIC threshold of $250K. To underscore the importance of this… Continue reading Silicon Valley Bank – The Fallout and the Silver Lining

Every Startup – At Every Stage – Needs a Marketing Strategy

We see it time and again. One of the last things companies invest in when they’re starting their company is marketing. The developer is hired before the marketer. The product is designed without consideration of who it’s for. The product is tweaked without talking to a customer. Marketing strategy takes a back seat to product… Continue reading Every Startup – At Every Stage – Needs a Marketing Strategy