The Sales Process is Stronger than the Outcome

Sales is one of the toughest jobs in any industry.  And it’s only going to get harder with evolving buyer behaviors towards digital engagement and self-directed research wreaking havoc on sales engagement strategies. Driving successful sales outcomes means the right composition of individuals and process. What does this look like? How do the two work… Continue reading The Sales Process is Stronger than the Outcome

The Art of Effective Selling

It’s been called the toughest job on earth. For startups who are building their business from the ground up, finding the right customer who is willing to buy your product can be daunting. Imagine the early days – where all companies start out: You have zero customers, but you have something that you think is… Continue reading The Art of Effective Selling

How Many Elevator Pitches Do You Need?

By: Mariya Shynlova It’s no secret that part of being a successful entrepreneur is being a good salesperson. You have to be ready to sell an idea — your idea— anytime an opportunity arises. To that end, you craft an elevator pitch. You have a succinct and intriguing pitch memorized well enough to recite backward. But… Continue reading How Many Elevator Pitches Do You Need?

5 Ways to Sell Your Ideas Like a Motivational Speaker Would

By: Kevin Chung Unless you want to live in a van down by the river, you will need to learn to sell your ideas as well as yourself. Whether you are interviewing for a new job or trying to get an investor to write a check for your start-up, the ability to get others to… Continue reading 5 Ways to Sell Your Ideas Like a Motivational Speaker Would

Top B2B Marketing Mistakes that Lead to Lost Sales

By: Shanza Anwaar Did you know that 80% of marketing leads wind up lost, ignored or discarded? With the numerous facets to B2B marketing, businesses can find it challenging to avoid marketing blunders that can cost them potential clients. Successful online marketing is fundamental for a B2B business and producing worthwhile content on the company’s… Continue reading Top B2B Marketing Mistakes that Lead to Lost Sales

Last Chance to Win an Outstanding Business Achievement Award

By: Shanza Anwaar Are you a cash-strapped entrepreneur that needs market exposure? Are you looking for affordable ways to build your brand? Awards and contests offered by companies, professional associations and industries are a creative marketing strategy that start-ups can employ to achieve much-needed exposure and boost sales. Gail Mercer-MacKay, President of Mercer-Mackay Solutions Inc.… Continue reading Last Chance to Win an Outstanding Business Achievement Award

How the Best get Better – Seven Tips for Sales Success

By Mobolade Ekujumi A summary of a report by J. Kelly, C. Larson & Dr. J. Kaplan After The 2008 downturn, executives at Autodesk, the $2 billion design software company, made a surprising discovery.  The financial collapse of 2008 had frozen the company’s impressive growth streak and almost all of the organization’s business segments were shrinking—except… Continue reading How the Best get Better – Seven Tips for Sales Success

SAVE THE DATE: Wednesday, June 13, 2012

Entrepreneur finalists to pitch new business ideas at Innovator Idol 4 Mississauga, Ontario – Four entrepreneur finalists from the Altitude Accelerator, Peel Region, will pitch their new business ideas to a panel of four well-known Toronto media and business personalities on Wednesday, June 13, 2012, at the fourth annual “Innovator Idol” competition. At stake is a… Continue reading SAVE THE DATE: Wednesday, June 13, 2012

Post-Globe 2012: The sustainable business (r)evolution

at Toronto Marriott Eaton Centre Hotel,Toronto,ON From March 18 to 20 th, 2012, Toronto will play host to the biennial “Post-Globe” conference that will bring together hundreds of Canadian and international environmental and cleantech businesses.  Scheduled for the Sunday to Tuesday that follows Globe 2012 in Vancouver, the Toronto conference offers practical business intelligence and… Continue reading Post-Globe 2012: The sustainable business (r)evolution

Choose Your MacGuffins Wisely and Close More Sales

By Tedd Campbell Joseph Wilson’s recent blog about what Hollywood can teach entrepreneurs got me thinking about MacGuffins, a common plot device that filmmakers use to jump-start their movies. Essentially, a MacGuffin is an excuse to tell a story. It’s what initially drives the plot forward, triggering a chain of events that inevitably leads to… Continue reading Choose Your MacGuffins Wisely and Close More Sales