By: Shanza Anwaar Did you know that 80% of marketing leads wind up lost, ignored or discarded? With the numerous facets to B2B marketing, businesses can find it challenging to… Continue reading Top B2B Marketing Mistakes that Lead to Lost Sales
By: Shanza Anwaar Did you know that 80% of marketing leads wind up lost, ignored or discarded? With the numerous facets to B2B marketing, businesses can find it challenging to… Continue reading Top B2B Marketing Mistakes that Lead to Lost Sales
By Tedd Campbell Joseph Wilson’s recent blog about what Hollywood can teach entrepreneurs got me thinking about MacGuffins, a common plot device that filmmakers use to jump-start their movies. Essentially,… Continue reading Choose Your MacGuffins Wisely and Close More Sales
By Tedd Campbell As you attempt to devise an appropriate marketing strategy for your B2B technology company, you may find yourself wondering whether or not to include white papers in… Continue reading You Might Need A White Paper If…
By Tedd Campbell In my previous blog, I summarized the results of a 2010 UBM TechWeb survey, which revealed that over half of technology decision makers either prefer not to… Continue reading Be Smart About “Pricing” Your White Paper
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