Top B2B Marketing Mistakes that Lead to Lost Sales

By: Shanza Anwaar Did you know that 80% of marketing leads wind up lost, ignored or discarded? With the numerous facets to B2B marketing, businesses can find it challenging to avoid marketing blunders that can cost them potential clients. Successful online marketing is fundamental for a B2B business and producing worthwhile content on the company’s… Continue reading Top B2B Marketing Mistakes that Lead to Lost Sales

Choose Your MacGuffins Wisely and Close More Sales

By Tedd Campbell Joseph Wilson’s recent blog about what Hollywood can teach entrepreneurs got me thinking about MacGuffins, a common plot device that filmmakers use to jump-start their movies. Essentially, a MacGuffin is an excuse to tell a story. It’s what initially drives the plot forward, triggering a chain of events that inevitably leads to… Continue reading Choose Your MacGuffins Wisely and Close More Sales

You Might Need A White Paper If…

By Tedd Campbell As you attempt to devise an appropriate marketing strategy for your B2B technology company, you may find yourself wondering whether or not to include white papers in the mix. Here’s a short litmus test to help you figure it out. You might need a white paper if… 1. You’re introducing a new… Continue reading You Might Need A White Paper If…

Be Smart About “Pricing” Your White Paper

By Tedd Campbell In my previous blog, I summarized the results of a 2010 UBM TechWeb survey, which revealed that over half of technology decision makers either prefer not to register for white papers or never do. Another 35% claimed to register only if a white paper is very relevant. Any way you look at… Continue reading Be Smart About “Pricing” Your White Paper