Get Your Marketing Mix Right

By Marielle Voksepp

Have you covered your 4 P’s?

In order to get the right marketing mix, companies need to have the right balance of product, price, promotion and place. According to marketing and sales expert Jon Worren, this all begins with a value proposition and customer development model.

At last week’s Entrepreneurship 101 lecture ‘Marketing for Tech Start-ups – Getting the fundamentals right‘, marketing expert Jon Worren covered the fundamental concepts of marketing for early stage start-ups.

Tune-in to the lecture video to learn more about:

  • Knowing when to begin marketing
  • Recognizing which marketing activities to do first
  • Identifying the goals of your early marketing activities
  • Syncing marketing with product development
  • Using marketing to fine-tune your business model

Watch the lecture video here:


Can’t make it this week? Check out our new live webcasts here.

Marielle Voksepp works as part of the education team at MaRS. She helps entrepreneurs get access to business resources both online and in-person.

The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers provide a wealth of information based on their personal experiences. Visit Altitude Accelerator for more information on how RIC can accelerate your ideas to market.

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