Mastering Marketing ROI: How to Escape the Budget Black Hole

The rise of digital platforms has significantly enhanced marketing accountability and efficacy. In the pre-digital era, validating the impact of advertising, such as the halo effect from television or impressions from magazines and print, was challenging. However, with digital technologies, we have witnessed the emergence of ad tech, the rise of SEO and SEM, and… Continue reading Mastering Marketing ROI: How to Escape the Budget Black Hole

Every Startup – At Every Stage – Needs a Marketing Strategy

We see it time and again. One of the last things companies invest in when they’re starting their company is marketing. The developer is hired before the marketer. The product is designed without consideration of who it’s for. The product is tweaked without talking to a customer. Marketing strategy takes a back seat to product… Continue reading Every Startup – At Every Stage – Needs a Marketing Strategy

3 questions startups should ask about their digital marketing

Marketing is a key way to raise awareness for your startup. But for most people, running a business while managing your company’s marketing can be difficult. That’s why a majority of startups struggle to get it right. Amarpreet Kaur, Web Producer at Creative Destruction Lab, will speak at Beyond Business Basics on September 20th, 2018.… Continue reading 3 questions startups should ask about their digital marketing

3 Reasons Startups Should Be On Twitter

By Noor Abdel-Raziq, Altitude Accelerator Communications Intern By now you should have read my previous blog post, 3 Reasons Startups Should Be On Facebook, and if you haven’t then you should now. Facebook, Twitter, and other social media platforms share certain strengths, but what makes Twitter different and why should startups join? Well, here are… Continue reading 3 Reasons Startups Should Be On Twitter

3 Reasons Why Startups Should Be On LinkedIn

By Noor Abdel-Raziq, Altitude Accelerator Communications Intern “1 out of every 3 professionals on the planet is on LinkedIn,” says Jason Miller, LinkedIn’s content marketing manager. With that crazy quote, I’ll go straight to the 3 reasons your startup should have a presence on LinkedIn: 1. Talent Recruitment LinkedIn is a platform for professionals, some who… Continue reading 3 Reasons Why Startups Should Be On LinkedIn

3 Reasons Why Startups Should Be On Facebook

By Noor Abdel-Raziq, Altitude Accelerator Communications Intern If you’re a startup asking yourself whether you should be building your startup’s presence on Facebook or not, then you have come to the right post. Let’s get straight to it; here are 3 reasons why your startup should be on Facebook: 1. Wide Reach Compared to other… Continue reading 3 Reasons Why Startups Should Be On Facebook

5 Social Media Tips for Startups

By Noor Abdel-Raziq, Altitude Accelerator Communications Intern Back in the day, when social media was first introduced, businesses didn’t think it was an important tool to use, but that’s no longer the case. Social media is almost a sign of credibility—a business with no social media presence may seem sketchy and vice versa. As a… Continue reading 5 Social Media Tips for Startups

Traditional Media is Dead; Long Live Social Media Startups!

By Wladimir Hinz, Altitude Accelerator Tech Blogger Much has been written about the imminent demise of traditional media – newspaper, TV, and radio. It’s true they’re suffering, but they aren’t dead yet… Unless you’re in the startup business, where investing in digital media, especially social media, is the present trend. Traditional media is dead. Well, not… Continue reading Traditional Media is Dead; Long Live Social Media Startups!

Should I be on Instagram?

By Kevin Smith, Chief Story Architect at TheStoryArchitect.com I had a client last week ask me a question that I’m getting more often from clients – “should I be on Instagram?”  The question came from a founder who is developing a platform targeted at college & university students to help them better organize their class schedules… Continue reading Should I be on Instagram?

Social Media Contests: A Creative Marketing Tool for Startups

Social media contests are a fantastic way to start conversations about your startup, engage your followers and obtain user-generated marketing material. Contests are great for startups because they don’t require a lot of money up front and can help them reach new markets. Contests also can turn somewhat-frequent customers into fans for life by enabling… Continue reading Social Media Contests: A Creative Marketing Tool for Startups