Mastering Marketing ROI: How to Escape the Budget Black Hole

The rise of digital platforms has significantly enhanced marketing accountability and efficacy. In the pre-digital era, validating the impact of advertising, such as the halo effect from television or impressions from magazines and print, was challenging. However, with digital technologies, we have witnessed the emergence of ad tech, the rise of SEO and SEM, and… Continue reading Mastering Marketing ROI: How to Escape the Budget Black Hole

Mobii System: Ultra-Low Latency Video Delivery

Mobii Systems specializes in scalable live video delivery solutions at ultra-low latency speeds. Their media services solutions let anyone deliver time-synchronized video anywhere around the world in speeds that can reach under 1 second in latency. The specialty is offering backbone video delivery and sport performance analytics for Major League Rugby teams. By simplifying complex… Continue reading Mobii System: Ultra-Low Latency Video Delivery

AIO: Creating the First-in-the-World AI Matchmaking Platform for Gamers

AIO is creating the future of gaming with a social application connecting gamers through effortless and accurate matchmaking. It is a next-generation social network for gamers to connect. The platform is the ultimate hub for gamers to engage and play with anyone in the world. AIO uses advanced machine learning algorithms to analyze player data… Continue reading AIO: Creating the First-in-the-World AI Matchmaking Platform for Gamers

The Art of Effective Selling

It’s been called the toughest job on earth. For startups who are building their business from the ground up, finding the right customer who is willing to buy your product can be daunting. Imagine the early days – where all companies start out: You have zero customers, but you have something that you think is… Continue reading The Art of Effective Selling

ConsidraCare: Offering Affordable and Quality Alternatives to Long-Term Care

ConsidraCare offers live-in senior home care and live-out care services that are affordable and dedicated to supporting the elderly. This technological platform was created in order to address the global problem and demand for senior care. “Almost 100% of seniors in Canada and abroad want to age in their homes, where they have built their… Continue reading ConsidraCare: Offering Affordable and Quality Alternatives to Long-Term Care

Defying Investment Odds and VC Bias for Underestimated Female Founders

The problem: For women entrepreneurs, the #1 structural barrier is attracting investment. If you’ve been paying attention, the recent $350Million investment to Adam Neumann, a white male founder, well networked in the VC community, and former founder of failed IPO, WeWork, sent ripples across a startup community that has long been accustomed to disproportionate investment… Continue reading Defying Investment Odds and VC Bias for Underestimated Female Founders

Founders: Fail Fast and Pivot

We are all familiar with the phrase “Fail Fast”.  The “fail fast” philosophy values extensive testing and incremental development to determine whether the idea has value.  The important goal of the philosophy is to cut losses when testing reveals something is not working and quickly try something else known as pivoting.  The goal is not… Continue reading Founders: Fail Fast and Pivot

Every Startup – At Every Stage – Needs a Marketing Strategy

We see it time and again. One of the last things companies invest in when they’re starting their company is marketing. The developer is hired before the marketer. The product is designed without consideration of who it’s for. The product is tweaked without talking to a customer. Marketing strategy takes a back seat to product… Continue reading Every Startup – At Every Stage – Needs a Marketing Strategy

Can Software Development Offshoring be Helpful for Your Company?

By Tasdid Sarker Altitude Accelerator, MarCom Associate Offshoring is the process of basing some of your business operations in a foreign country. While offshoring provides several benefits such as a cost advantage, there are also drawbacks. It is better to have certain activities done in another country while it is best to do other activities… Continue reading Can Software Development Offshoring be Helpful for Your Company?

Rove: A Thriving Data Infrastructure Company

By Tasdid Sarker  Altitude Accelerator, MarCom Associate   “Many startups fail because they run out of time. Altitude Accelerator helps propel a company’s progression and get through the challenging years faster, essentially increasing the odds of success.”- James Sauter During this time of rapid digitalization, data is becoming increasingly critical for businesses to gain market… Continue reading Rove: A Thriving Data Infrastructure Company