The Greater Toronto Marketing Alliance Fosters New Foreign Direct Investment in the GTA

GTMA targets Europe, South America and United States in promoting the GTA’s Economic Competitiveness

The Greater Toronto Marketing Alliance (GTMA), the GTA’s lead investment promotion agency, has received renewed support from its partners to carry out its foreign direct investment activities in 2013. This will allow the GTMA to carry out its targeted investment attraction activities in five selected international markets (United States, Brazil, Italy, Germany, France) and focus on two key sectors: ICT-digital media/digital gaming plus food processing and beverages. This proactive program will engage local in-market representative, as well as Canadian Embassy and Consulate staff and Ontario representatives in the markets to identify potential new investors for the GTA. All of these new contacts will be invited to visit the GTA to learn more about the advantages of locating a subsidiary in the region by meeting with the GTMA’s network of public and private sector partners.

“The Italian Chamber of Commerce of Ontario (ICCO) is delighted to be collaborating with the Greater Toronto Marketing Alliance in advancing the bi-lateral investment and trade interests of the Greater Toronto Area. The ICCO has established a strong and productive working relationship with the GTMA, in an effort to promote the region and attract new investment.” Mr. Corrado Paina, Executive Director of ICCO added that, “We are confident that by working together and collaboratively, we can continue to build on this relationship and our priorities in the coming years”.

GTMA has been assisted in its work by its Federal and Ontario government colleagues for the past 16 years along with private sector and educational institution partners. This support has ensured that almost 100 companies have located in the GTA through the assistance of the public and private sector partners. These new employers in the GTA have created over 4640 new jobs that now have an annual impact of $440 million to the GDP of the region and also provide annually over $ 6 million in property taxes. More investments are expected in 2013 as additional meetings take place.

“PwC looks forward once again to work with the Greater Toronto Marketing Alliance to help promote Digital Media and Information Technology related investment into the Greater Toronto Area. PwC’s strong working relationship with the GTMA has helped GTMA in its role to encourage investments by companies like Ubisoft, Gameloft and Arkadium.” Ms. Tracey Jennings, National Technology, Information, Communications and Entertainment and Media leader for PwC, added that, “We believe the collaboration with the GTMA has been important to help encourage investment in the Greater Toronto Area, and we have valued our long term relationship with GTMA and look forward to continuing our role as partner.”

About the Greater Toronto Marketing Alliance

For more than fifteen years, the Greater Toronto Marketing Alliance (GTMA), a public-private partnership, has served as the key point of contact for companies exploring investment opportunities in the Greater Toronto Area (GTA). The partnership brings together the 29 municipalities and regions in the GTA, the governments of Ontario and Canada, several not-for-profit organizations, colleges and universities and a broad cross section of private sector corporations.

GTMA business information and site selection services are fully confidential and provided at no cost. Investors working with the GTMA receive support and expert guidance from human resource consultants, financial and legal advisors and commercial/industrial real estate professionals. They also benefit from key contacts with corporate executives and senior government officials.

By providing all-encompassing services to investors, the GTMA helps facilitate investment into the GTA, and ensures the region is positioned internationally as a preferred business location.

For more information contact:
George Hanus
President and CEO

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