Digital Marketing Manager – Altitude Accelerator

Altitude Accelerator helps entrepreneurs and start-ups fast-track their business to market in the areas of cleantech, advanced manufacturing, IOT and emerging technologies.

Altitude Accelerator provides coaching and support to entrepreneurs and start-up companies in areas of business development, marketing and investor readiness. The Digital Marketing Manager is a key member of the leadership team to connect entrepreneurs to opportunities.

RIC Center is co-located with Xerox Research Centre and works closely with Green Centre Canada to help entrepreneurs with successful commercialization of their product or service.

Job Posting:                                       Digital Marketing Manager
Date Posted:                                      Aug 1, 2017
Deadline Date:                                  Aug 18, 2017
Submit Resume and Cover Letter to:                        info@riccentre.com

Duties include:

The Digital Marketing Manager will lead the Altitude Accelerator strategic marketing initiatives including:

• Manage content that attracts a qualified audience to website, blog posts, reports, events etc.
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
• Optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Develop strategies to manage the company’s social media profiles and presence, including Facebook, Twitter, and LinkedIn
• Monitor and engage in relevant social discussions about our RIC, clients, advisors and industry
• Run regular social promotions and campaigns and track their success (Twitter chats, LinkedIn discussions, etc.)
• Produce digital content including videos, info-graphics, presentation and website copy to promote RIC services and programs
• Strategic event planning, including working with partners, clients and team to maximize RIC exposure including concept and materials development
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing
• Provide direction to Communications Officer for implementation of web, mail and outreach initiatives
• Operational support for programs and events

Qualifications Education & Experience:

• Minimum 1-3 years experience in related field in Marketing, Digital e-commerce /e-Business
• Bachelor’s Degree in Marketing, Digital e-Commerce or related programs
• Ability to successfully manage, navigate, and influence across organizational boundaries
• Ability to take a business issue/opportunity and develop appropriate, creative and logical approaches
• Understanding of and experience with digital analytics tools; social media analytics, Google Analytics, Google AdWords, Backlink tools
• Content development relative to keyword recommendations
• Microsoft Excel, Word, PowerPoint
• Proven communication skills including: verbal, written and presentation skills.
• Customer relationship management products, including Salesforce
• Content management systems, including WordPress
• Email marketing solutions, including MailChimp
• Adobe Suite products, including Illustrator and Photoshop
• Understanding and experience with the Ontario Network of Entrepreneurs

Start: Sept 1, 2017
End: March 31, 2018
$55,000 annually

This position is based in the Sheridan Technology Research Park, Mississauga.