JobAdX heads North to expand Programmatic Recruitment Advertising for improved targeting and budget management as Canadian employers and jobs begin to rebound.
Toronto, Ontario, July 10- JobAdX, a Mississauga-based Programmatic tool for Recruitment Advertising, grows closer to home as it expands its job seeker audience in the Canadian market.
JobAdX empowers employers to center their job advertising strategy around the candidates they’re looking for by combining all channels into one place. Together with ad tech best practices for proactive audience targeting and 7 million engagements monthly, employers are able to pull in a more qualified stream of candidates through their job postings using JobAdX.
“Our experience and findings over the last 2 years with US jobs and audiences have helped us polish our product to deliver a job advertising experience that is a lot more simple and goal-oriented. Now we’re ready to make an impact closer in our home territory, especially as our Canadian economy gradually opens up” shares Amit Chauhan, Co-Founder and CEO of JobAdX.
According to data found by Emsi, Canadian job postings are up 7% month over month since April, with reports on the job posting landscape reflecting an encouraging growth trend with new job postings edging toward pre-COVID numbers. These numbers highlight the foundations needed in order to support the paralleled increase in demand for work as doors open back up.
“We’ve been keeping an eye on the Canadian recruitment industry and listening to what players in this market have been discussing for some time. We’ve heard all of the feedback and are now more than ready to bring the programmatic tool suite to help connect job seekers to Canadian jobs especially during this time of recovery” says Isabelle Kent, VP of Growth,” As recruiting teams face a steep increase in applications, often as they themselves face reduced budget or headcount, we’ll be there to improve relevance and value.”
The team is gearing up to launch its programmatic job advertising in Canada for July 15th, 2020. Canadian employers will be able to display their job postings across a multitude of career sites using a single feed. This form of advertising is focused on results, so the business model revolves around a pay-per-performance concept to bring more transparency and optimization into the process. Employers can find a walkthrough and more information here.
As JobAdX continues its expansion into Canada, it looks forward to working closely with the Altitude Accelerator for additional support & resources as things develop and re-open. Even though the offices are neighbours in the same city, Altitude Accelerator has still been able to provide plenty of new insights and a welcoming community to the JobAdX team entering the Canadian tech space.
For a better picture of the JobAdX growth plan and how to be a part of it, learn more details on the SeedInvest profile here.
About JobAdX
JobAdX is a candidate attraction and engagement platform for job advertising. Founded in 2016, we pride ourselves in targeting the best candidates for our employers and agencies by distributing their jobs across our growing network of job sites, blogs, and other partners.
Our technology, powered by programmatic job advertising, learns from job seeker behavior on a per-candidate level, analyzing search keywords and apply habits to present jobs that’ll be most relevant to that person as they move throughout our network. We also deliver jobs through SMS & email alerts and are the only platform with in-ad multimedia capability that can distribute recruitment marketing videos in the job postings across 150+ partner sites.
For more information on job advertising and recruitment marketing, follow us on Twitter @job_adx or visit www.jobadx.com to get started.
Media Contact: Isabelle Kent isabelle@jobadx.com
