Date: September 1, 2015
Time: 10:00 am PST
Presenters:
Scott Brinker, CTO of Ion Interactive and Chiefmartec.com
Stewart Rogers, Director, Marketing Technology, VentureBeat
Dave Lesué, Creative Director, Workfront
Think about your creative, dynamic marketing team. Now, think about your process-driven, planning-centric IT department. What comes to mind?
Oil and water? Chalk and cheese?
Maybe, but it turns out there is a lot that marketing can learn from how IT gets things done. In fact, the top performing teams have a lot more in common with each other than you may think.
Join Chief Martec’s Scott Brinker, and other experts as we explain how marketing teams can adopt IT’s best practices to best effect — without losing the creative and artistic elements that make them shine.
In this webinar, you’ll:
- Learn how top-performing marketing teams win by planning work in sprints
- Understand how to organize priorities strategically
- Discover how to prove your value as a creative team with continuous improvement
- Find out why agile methodologies are the key to driving results
