Doing business online is a necessity for most businesses these days.  Do it well and your business thrives.  Do it poorly and your competitors will eat your lunch.  Unfortunately, the world of eBusiness is complex and rapidly changing.  It is difficult to stay on the leading edge of the wave.

The University of Toronto School of Continuing Studies offers a certificate in E-Business and Web-Marketing designed to provide a practical knowledge of the fundamentals and tools necessary to succeed in business online.  The certificate is, which is recognized by the Canadian Marketing association, is comprised of two courses;

SCS2118  Tools and Fundamentals of Web-Marketing

SCS 2115 Tools and Fundamentals of E-Business

Now, for the first time, both of these courses are available at the University of Toronto’s Mississauga campus.

The courses are taught by industry experts (including the humble authors of this blog) who strive to provide a balance of the conceptual and the practical so that what you learn can readily be applied to your business.

In future blogs, we will provide more details on what is covered in each course.  In the interim, click on the link below for a description of the program and how to register.

Click here to learn more.

John Foreman, Instructor – SCS2118  Tools and Fundamentals of Web-Marketing
Axel Kuhn, Instructor – SCS 2115 Tools and Fundamentals of E-Business

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