The Secret Sauce for Innovation Success

By: Saadia Muzaffar

“Suppliers are our extended team,” says Dr. Hamdy Khalil, Global Director of Chemical Research and Development/Product Development at the Woodbridge Group. His recent presentation at Innovate>Forward also highlighted the “honey bee model” —get the best from EVERY source—in order to stress the importance of using both suppliers and customers to enhance innovation success.

It was all part of Innovate>Forward’s May 15th session on leveraging your supply team.  Dedicated to innovation in every aspect of their business, The Woodbridge Group has built alliances around the world and partnered with leading companies in joint ventures and technical agreements in order to successfully bring new ideas to market.

You can’t get much better than first-hand advice about innovation and channel development from a world-leading advanced manufacturing company—located right here in Ontario. The Woodbridge Group is a Canadian success story, with 61 facilities in 18 countries and customers that include Honda, Toyota, Audi, Volkswagen, etc. The company supplies foam products, primarily to the automotive industry, and has continually excelled at developing new, environmentally friendly products used worldwide.

Join Innovate>Forward for Session 6, Innovation Collaboration: Working With Like-Minded People, Tuesday, June 19, 7.30-10:00 AM.

Saadia joins the RIC team as the Operations Coordinator responsible for building and execution of activities that fulfill RIC’s mandate. She brings several years of relationship management, corporate communications and operations experience mainly from the financial services industry.  

The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers provide a wealth of information based on their personal experiences. Visit Altitude Accelerator for more information on how RIC can accelerate your ideas to market.

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