By Tedd Campbell Debating whether or not to tag your white paper with a byline? Here are some points to consider before making the call. A white paper typically represents… Continue reading Should Your White Paper Include A Byline?
By Tedd Campbell Debating whether or not to tag your white paper with a byline? Here are some points to consider before making the call. A white paper typically represents… Continue reading Should Your White Paper Include A Byline?
By Tedd Campbell As you attempt to devise an appropriate marketing strategy for your B2B technology company, you may find yourself wondering whether or not to include white papers in… Continue reading You Might Need A White Paper If…
By Tedd Campbell In my previous blog, I summarized the results of a 2010 UBM TechWeb survey, which revealed that over half of technology decision makers either prefer not to… Continue reading Be Smart About “Pricing” Your White Paper
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