3 Simple Steps to Help Identify Your Value Proposition

Every business with a success story has one thing in common: Uber, Apple, Google, and Slack, all clearly defined their value proposition. Let’s take a look at Google. They reached such a high level of success that we find ourselves using it as a verb repeatedly. Had their value proposition been “Google uses a patented… Continue reading 3 Simple Steps to Help Identify Your Value Proposition

Business Models that Create Value

By: Fatema Fatakdawala So what’s your business model? And more importantly, is this model the best way for your company to create value for your customers? Every business model has a unique value proposition. In other words, each business’ product/service is marketed in a different way to attract different types of target markets. Ever since the early… Continue reading Business Models that Create Value

Answer this question: What value do you bring to your customers?

By Marielle Voksepp What are you offering your customers? You probably think the answer to this question is obvious. But are you able to communicate this in a way that others can understand? Last week’s Entrepreneurship 101 lecture focused on creating a crisp and concise Value Proposition for your startup. According to lecturer Joe Wilson,… Continue reading Answer this question: What value do you bring to your customers?