Every Startup – At Every Stage – Needs a Marketing Strategy

We see it time and again. One of the last things companies invest in when they’re starting their company is marketing. The developer is hired before the marketer. The product is designed without consideration of who it’s for. The product is tweaked without talking to a customer. Marketing strategy takes a back seat to product… Continue reading Every Startup – At Every Stage – Needs a Marketing Strategy

Last Chance to Win an Outstanding Business Achievement Award

By: Shanza Anwaar Are you a cash-strapped entrepreneur that needs market exposure? Are you looking for affordable ways to build your brand? Awards and contests offered by companies, professional associations and industries are a creative marketing strategy that start-ups can employ to achieve much-needed exposure and boost sales. Gail Mercer-MacKay, President of Mercer-Mackay Solutions Inc.… Continue reading Last Chance to Win an Outstanding Business Achievement Award

DEM Society presents the Young Entrepreneurs’ Challenge 2013

Are you interested in Marketing, Business Strategy, Media, Design or Development? Do you have an innovative startup business idea? There’s an opportunity for everyone at the Young Entrepreneurs’ Challenge! DEM Society presents the 2nd Annual YOUNG ENTREPRENEURS’ CHALLENGE – YEC ’13! YEC’13 is a 2 day conference featuring the most captivating speakers across Southern Ontario… Continue reading DEM Society presents the Young Entrepreneurs’ Challenge 2013

Start Your Adventure at YEC’13

By: Mobolade Ekujumi Are you ready to discover your talents and meet with cutting edge industry leaders? Do you have an innovative startup business idea? Are you looking to get your foot in the door to enter the local entrepreneurial community? Join YEC’13 and take advantage of this huge networking opportunity. Best of all; compete to… Continue reading Start Your Adventure at YEC’13

Judgment: How Leaders put the Energy into Vision and Strategy

By Steve Sheils I read a quote the other day that caught my eye. It embodied the essence of my consulting practice. “Making Judgment Calls Is The Essential Job of a Leader” * With good judgment, little else matters * Without good judgment, nothing else matters It’s expected that effective leaders know how to sort… Continue reading Judgment: How Leaders put the Energy into Vision and Strategy

Show Me The Money! Taking innovation to market

By Tim Scott Part 1 You have a revolutionary business idea – an innovation that will change the world! You just know people will knock down your door to buy your product … but you need some financial support to make your dream a reality. So, what’s next? Do you go to your local bank… Continue reading Show Me The Money! Taking innovation to market