Targeted Internet Marketing to Grow Your Business

By: Fatema Fatakdawala According to a Cisco report, the number of Internet-connected mobile devices in the world at the end of 2012 exceeded the number of people on Earth! What that means for businesses is that the process of how you market your product or service has drastically changed. This rapid shift from PCs and laptops to mobile platforms (smartphones, tablets, e-readers… Continue reading Targeted Internet Marketing to Grow Your Business

What’s the Best Way to Advertise as a Small Business?

By: Fatema Fatakdawala Based on an article from What’s Next in Payments Do you know which of your advertising techniques generates the highest return on investment for your business? A November 2012 Ad-ology Research study revealed that 30.5% of small to medium sized businesses (SMBs) plan to spend more money on advertising in 2013. For… Continue reading What’s the Best Way to Advertise as a Small Business?

The ROI of Social Media

By: Matthew Kert In the past, the metric of return on investment (ROI) gave companies a good sense of how they are doing. It’s a simple formula taking your gains from an investment, subtracting the costs, and then dividing by total cost of the investment. In essence, if your investment was successful then you would… Continue reading The ROI of Social Media

Three Tips to Mobile Marketing

By: Fatema Fatakdawala The concept of marketing has changed its face very rapidly in the last few years. The principles behind marketing, however, are universal; keep your customers happy and loyal to your product/service. The golden rule has always been to gain new clients through recommendations and praise from your existing clients. You have scored the goal… Continue reading Three Tips to Mobile Marketing

Nearly a Billion Smart Devices Last Year, 2 Billion By 2016

By James Burchill The International Data Corporation out of Framingham, Massachusetts just released information on smart connected devices for last year along with predicted growth patterns for them through to 2016 (four years). ‘Smart connected’ means any device capable of running applications and of connecting to the Internet. This includes smart phones, tablets, and other… Continue reading Nearly a Billion Smart Devices Last Year, 2 Billion By 2016

Should Start-up Companies consider leveraging Facebook Ads within their Marketing Toolkits?

By: Ana Karen Palacios Most individuals regard social media as a powerful networking channel and content generator. Across the Web, commercial and personal websites push these technologies to reach their online community, and establish a feedback loop with their users. But, what about entrepreneurs engaged in fields unrelated to communications? Social media stands as a… Continue reading Should Start-up Companies consider leveraging Facebook Ads within their Marketing Toolkits?

Three Reasons Why Your Business Needs to Develop a Social Strategy

By Saadia Muzaffar I recently read Josh Bernoff and Charlene Li’s book Groundswell, which makes a case for the true business value of social technologies. Here’s why it’s a must-read if you are struggling whether your business needs to develop a social media strategy: What is the groundswell? By definition, groundswell is a buildup of opinion… Continue reading Three Reasons Why Your Business Needs to Develop a Social Strategy

Altitude Accelerator Participation Confirmed in OCTIE Study

OCTIE welcomes the participation of The Research, Innovation, Commercialization (RIC) Centre.  The Altitude Accelerator, Peel Region’s hub for Innovation and Entrepreneurship, was launched in 2008 as a not-for-profit organization supporting the development of innovation and entrepreneurship in Mississauga, Brampton and Caledon. Altitude Accelerator provides commercialization support to help new entrepreneurs and seasoned business people take technical… Continue reading Altitude Accelerator Participation Confirmed in OCTIE Study

Business Intelligence Tool Taps Social Media to Model Consumer Behaviour

By Misha Waheed Using the Web for data analysis purposes has become a common marketing strategy for businesses. Analysts have relied on social media outlets in order to understand and predict consumer trends. However, the methods that are usually used for data analysis are not comprehensive enough to keep up with the vast sea of… Continue reading Business Intelligence Tool Taps Social Media to Model Consumer Behaviour

7 Reasons Why Smart Businesses Outsource Their Social Media

By James Burchill (1) It takes time Let’s face it, one of the main reasons this important task doesn’t get done is simply because it takes time. In the case of social media updates, these micro messages (while short) still require time to plan, to write, to consider the overall strategy (more on that later)… Continue reading 7 Reasons Why Smart Businesses Outsource Their Social Media