Optimize Your Website for Lead Generation

There is a wealth of information on the web. Most buyers now self-educate through online research before making a purchase and control most of the decision-making process leading up to a sale. How does this impact your digital marketing strategy? Today’s Selling Process By the time a buyer reaches a buying decision, they’ve already done… Continue reading Optimize Your Website for Lead Generation

How to Prevent the Top 3 SEO Mistakes

By: Shanza Anwaar Search Engine Journal reports that “online searching is the #1 driver of traffic to content sites, beating social media by more than 300%”.  Google’s search algorithm is under constant transformation and is continuously evolving to become a better “Search Engine Optimization Detector” which is “the ability to detect artificial backlinks and attempts… Continue reading How to Prevent the Top 3 SEO Mistakes

7 Reasons Why Smart Businesses Outsource Their Social Media

By James Burchill (1) It takes time Let’s face it, one of the main reasons this important task doesn’t get done is simply because it takes time. In the case of social media updates, these micro messages (while short) still require time to plan, to write, to consider the overall strategy (more on that later)… Continue reading 7 Reasons Why Smart Businesses Outsource Their Social Media