The Sales Process is Stronger than the Outcome

Sales is one of the toughest jobs in any industry.  And it’s only going to get harder with evolving buyer behaviors towards digital engagement and self-directed research wreaking havoc on sales engagement strategies. Driving successful sales outcomes means the right composition of individuals and process. What does this look like? How do the two work… Continue reading The Sales Process is Stronger than the Outcome

Strategic Selling with Steve Gruber

Guest Post by Steve Gruber, Founding Partner, Venture Accelerator Partners Originally published on the VA Partners blog Over the last two months I had the pleasure of presenting on B2B Sales Strategy for Startups at two of our local southern Ontario Regional Innovation Centres, Innovate Niagara and the Altitude Acceleratorin Mississauga. Both events were well… Continue reading Strategic Selling with Steve Gruber

Purchasing Made Practical – How do you crack the supply chain of large companies?

By Noor Abdel-Raziq, Altitude Accelerator Communications Intern On September 23rd, we co-hosted the ‘Growing Your Business – Purchasing Made Practical’ seminar with the Ontario Environment Industry Association (ONEIA). Attendees had the chance to hear from 3 expert speakers: Blake Smith (Ford Motor Company of Canada), Aamer Hasham (Metrolinx), and Rob Abernethy (Ecoinsight Instruments Inc.). If… Continue reading Purchasing Made Practical – How do you crack the supply chain of large companies?

Selling to the big guys

By Noor Abdel-Raziq, Altitude Accelerator Communications Intern Audrey Hepburn once said, “Nothing is impossible, the word itself says ‘I’m possible’!” If you’re thinking that it’s impossible to get your product on the shelves of large companies, think again, nothing is impossible. To help you succeed, here are 5 tips to consider when selling your product… Continue reading Selling to the big guys

How can I sell my idea?

Guest blog by Kamil Rextin who works in Growth/Marketing at Pressly and Organimi Quora is an incredible resource for knowledge, market research and marketing. Earlier this week, I saw this question posted there: “I have a startup idea, I want to sell it because I don’t have initial investment […] where can I find someone… Continue reading How can I sell my idea?