Defying Investment Odds and VC Bias for Underestimated Female Founders

The problem: For women entrepreneurs, the #1 structural barrier is attracting investment. If you’ve been paying attention, the recent $350Million investment to Adam Neumann, a white male founder, well networked in the VC community, and former founder of failed IPO, WeWork, sent ripples across a startup community that has long been accustomed to disproportionate investment… Continue reading Defying Investment Odds and VC Bias for Underestimated Female Founders

Every Startup – At Every Stage – Needs a Marketing Strategy

We see it time and again. One of the last things companies invest in when they’re starting their company is marketing. The developer is hired before the marketer. The product is designed without consideration of who it’s for. The product is tweaked without talking to a customer. Marketing strategy takes a back seat to product… Continue reading Every Startup – At Every Stage – Needs a Marketing Strategy