How eCommerce companies can stay ahead of the competition

For years, only the Walmarts and McDonalds of the eCommerce world developed native mobile apps while smaller, less-profitable players resorted to traditional web-only mediums. But now, Expancio is rapidly changing the eCommerce game. Launched by Peter Zheng in 2018, Expancio is a software as a service (SaaS) platform that allows businesses to create webapps, a new… Continue reading How eCommerce companies can stay ahead of the competition

Fast-Track to Growth for Canadian FinTech Start-ups

   An intensive program for 10 high-potential Canadian FinTech start-ups   FinTech Fast-Track to Growth: Achieving Your NYC Business Goals   Sept 9 to 11, 2013 New York, New York  Sept 9                   Fast-Track to Growth Full day of mentoring with leading NY Industry Experts in Banking & Financial Services Industry Panel discussions on landing… Continue reading Fast-Track to Growth for Canadian FinTech Start-ups

Digital Media Summit 2013: Canada’s Social Media and Interactive Marketing Conference

EVENT: Digital Media Summit 2013 DATE: March 19-20, 2013 VENUE: Toronto Marriott Downtown Eaton Centre Hotel ADDRESS: 525 Bay St, Toronto, ON M5G 2L2 REGISTRATION: http://digitalmediasummit.ca/register/   Optimize your Digital & Social Media Strategies! Branding, marketing and multi-platform content integration is ever changing. Is your customer engagement and digital media strategy on par with global… Continue reading Digital Media Summit 2013: Canada’s Social Media and Interactive Marketing Conference

Top Tech Trends for 2013

By: Shanza Anwaar With the world on the brink of a technology revolution, the Altitude Accelerator is helping ICT start-ups in the Peel Region put Canada on the map. Altitude Accelerator runs a Virtual Software Advisory Board where our clients pitch their business ideas, receive practical business advice, and connect with leaders in the IT community.… Continue reading Top Tech Trends for 2013

Targeted Internet Marketing to Grow Your Business

By: Fatema Fatakdawala According to a Cisco report, the number of Internet-connected mobile devices in the world at the end of 2012 exceeded the number of people on Earth! What that means for businesses is that the process of how you market your product or service has drastically changed. This rapid shift from PCs and laptops to mobile platforms (smartphones, tablets, e-readers… Continue reading Targeted Internet Marketing to Grow Your Business

What’s the Best Way to Advertise as a Small Business?

By: Fatema Fatakdawala Based on an article from What’s Next in Payments Do you know which of your advertising techniques generates the highest return on investment for your business? A November 2012 Ad-ology Research study revealed that 30.5% of small to medium sized businesses (SMBs) plan to spend more money on advertising in 2013. For… Continue reading What’s the Best Way to Advertise as a Small Business?

Heart and Stroke Foundation Launches Mobile App to Help Canadians Get Healthier

By: Knowlton Thomas The Heart and Stroke Foundation has launched a free mobile app to help Canadians make important lifestyle changes that could add years to their lives. “We want to help Canadians take their heart health seriously,” says David Sculthorpe, CEO of the Heart and Stroke Foundation. “Heart disease and stroke are a leading cause of… Continue reading Heart and Stroke Foundation Launches Mobile App to Help Canadians Get Healthier

Lessons Learned in Marketing through Mobile Apps

By: Fatema Fatakdawala I recently had the opportunity to attend a hands-on workshop for the development of mobile app strategies at the Centre for Social Innovation Annex in downtown Toronto. The workshop consisted of a brief presentation by the award-winning mobile developer James Eberhardt followed by some interesting discussions in breakout groups of six people… Continue reading Lessons Learned in Marketing through Mobile Apps

Three Tips to Mobile Marketing

By: Fatema Fatakdawala The concept of marketing has changed its face very rapidly in the last few years. The principles behind marketing, however, are universal; keep your customers happy and loyal to your product/service. The golden rule has always been to gain new clients through recommendations and praise from your existing clients. You have scored the goal… Continue reading Three Tips to Mobile Marketing

Nearly a Billion Smart Devices Last Year, 2 Billion By 2016

By James Burchill The International Data Corporation out of Framingham, Massachusetts just released information on smart connected devices for last year along with predicted growth patterns for them through to 2016 (four years). ‘Smart connected’ means any device capable of running applications and of connecting to the Internet. This includes smart phones, tablets, and other… Continue reading Nearly a Billion Smart Devices Last Year, 2 Billion By 2016