Mastering Marketing ROI: How to Escape the Budget Black Hole

The rise of digital platforms has significantly enhanced marketing accountability and efficacy. In the pre-digital era, validating the impact of advertising, such as the halo effect from television or impressions from magazines and print, was challenging. However, with digital technologies, we have witnessed the emergence of ad tech, the rise of SEO and SEM, and… Continue reading Mastering Marketing ROI: How to Escape the Budget Black Hole

Defying Investment Odds and VC Bias for Underestimated Female Founders

The problem: For women entrepreneurs, the #1 structural barrier is attracting investment. If you’ve been paying attention, the recent $350Million investment to Adam Neumann, a white male founder, well networked in the VC community, and former founder of failed IPO, WeWork, sent ripples across a startup community that has long been accustomed to disproportionate investment… Continue reading Defying Investment Odds and VC Bias for Underestimated Female Founders

Every Startup – At Every Stage – Needs a Marketing Strategy

We see it time and again. One of the last things companies invest in when they’re starting their company is marketing. The developer is hired before the marketer. The product is designed without consideration of who it’s for. The product is tweaked without talking to a customer. Marketing strategy takes a back seat to product… Continue reading Every Startup – At Every Stage – Needs a Marketing Strategy

Optimize Your Website for Lead Generation

There is a wealth of information on the web. Most buyers now self-educate through online research before making a purchase and control most of the decision-making process leading up to a sale. How does this impact your digital marketing strategy? Today’s Selling Process By the time a buyer reaches a buying decision, they’ve already done… Continue reading Optimize Your Website for Lead Generation