Get to the finish line with Andrew Yoshioka

Andrew Yoshioka explores opportunity. And it’s brought him to some interesting places. From Boehringer Ingelheim to GSK to YM BioSciences, Andrew has leveraged his experience in pharma and built a business as a management consultant. Here, we make contact with Andrew to talk about what he’s been doing since joining the Canadian startup ecosystem. Meet… Continue reading Get to the finish line with Andrew Yoshioka

Sheridan College Global Business Management Capstone Projects

The Sheridan College Pilon School of Business is recruiting Altitude Accelerator clients to participate in their annual capstone projects. This is a undergraduate student team-based course during January-April 2016 and it is the final course before students graduate and get their degree. The student teams are being paired with startups and SMEs who need help… Continue reading Sheridan College Global Business Management Capstone Projects

Minavox Continues to Innovate

As video technology becomes more relevant in numerous markets, Minavox is continually innovating and searching for ways to take advantage of its potential. Founded in 2007, Minavox is a Toronto-based software developer whose proprietary technology, Video Interviewing Platform (VIP), is a web-based video survey and interviewing platform. Specifically, this technology can be used for recruiting… Continue reading Minavox Continues to Innovate

How well do you know your target market?

By Marielle Voksepp You’ve probably made certain assumptions about your target market. How do you validate them? At last week’s Entrepreneurship 101 lecture, market research experts Usha Srinivasan of MaRS and Daniel Colquhoun of Frost & Sullivan introduced the basics of market research and analysis. Their presentation covered the following topics: concept evaluation, packaging and pricing, messaging… Continue reading How well do you know your target market?