How Do I Develop a MVP (Minimum Viable Product)?

“‘Make something people want.’ That’s the fundamental problem. If you die, it’s probably because you didn’t make something people wanted.” – Paul Graham, Investor, Co-Founder of Y-Combinator Whenever a startup endeavors to build a product, offer a service, or introduce a new idea, its founders make assumptions. They assume what customers want. They assume what… Continue reading How Do I Develop a MVP (Minimum Viable Product)?

What Business Structure Should I Choose For My Startup?

“Young companies that adopt structured systems to run their operations in their early years grow three times faster than competitors and have a lower rate of CEO turnover.” – Cathy Castillo, Stanford Business The early days of starting up are exciting, invigorating, and often stressful. You don’t have a lot of money, but you’ve got energy.… Continue reading What Business Structure Should I Choose For My Startup?

How Do I Talk to Customers?

“You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.” – Aaron Levie, Box.com Do you talk to customers on a regular basis? Does your startup have a customer development strategy? Do you have a method to receive consistent feedback… Continue reading How Do I Talk to Customers?

Building a Value Proposition in 3 Steps

As an entrepreneur, you already know that building a value proposition is a critical step in your startup’s success. Without a fully articulated and compelling value proposition, it is difficult for customers to understand why they should buy your product or service rather than your competitor’s. What is a Value Proposition? A value proposition is… Continue reading Building a Value Proposition in 3 Steps

Building A Lean Startup in 3 Steps

“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”― Eric Ries, The Lean Startup Did you know that 75% of all startups fail? No matter what kind of business you’re starting to build, you’re likely to face setbacks, challenges, and roadblocks of all kinds. If… Continue reading Building A Lean Startup in 3 Steps