How to Prevent the Top 3 SEO Mistakes

By: Shanza Anwaar Search Engine Journal reports that “online searching is the #1 driver of traffic to content sites, beating social media by more than 300%”.  Google’s search algorithm is under constant transformation and is continuously evolving to become a better “Search Engine Optimization Detector” which is “the ability to detect artificial backlinks and attempts… Continue reading How to Prevent the Top 3 SEO Mistakes

Business Models that Create Value

By: Fatema Fatakdawala So what’s your business model? And more importantly, is this model the best way for your company to create value for your customers? Every business model has a unique value proposition. In other words, each business’ product/service is marketed in a different way to attract different types of target markets. Ever since the early… Continue reading Business Models that Create Value

Startup Switches from GPS tracking to Smartphone Compass

By: Fatema Fatakdawala  Think of an underground subway or your nearest Costco where GPS signals do not reach; for that matter, any large department store that may use an indoor-tracker for targeted marketing of their products to customers that are standing in front of them. Indoor Atlas, a startup based in Finland, is using the… Continue reading Startup Switches from GPS tracking to Smartphone Compass

Successful Companies Have One Thing in Common…

By Misha Waheed Understanding the Need for Innovation Resources The world’s most successful companies have one thing in common: they spend a great deal of resources on innovation. Big giants, such as Google, Apple and Microsoft manage to make money because they are constantly offering exciting new products and services to their customers. Google, for… Continue reading Successful Companies Have One Thing in Common…

7 Reasons Why Smart Businesses Outsource Their Social Media

By James Burchill (1) It takes time Let’s face it, one of the main reasons this important task doesn’t get done is simply because it takes time. In the case of social media updates, these micro messages (while short) still require time to plan, to write, to consider the overall strategy (more on that later)… Continue reading 7 Reasons Why Smart Businesses Outsource Their Social Media

Understanding Backlinking for SEO: The Do’s and the Don’ts

By Krista LaRiviere When I talk with prospects and clients our conversations usually include standard SEO topics such as keyword phrases, content writing, competitor analysis, social media, analytics and the one topic that ‘links’ all these together – backlinking. That is, incorporating keywords into backlinks, writing press release content with backlinks, out-backlinking the competition, using… Continue reading Understanding Backlinking for SEO: The Do’s and the Don’ts

International Organic Search Rankings: Are you being found?

By Krista LaRiviere Most business leaders I talk to sell their products and services into other countries and all list organic search as an important part of their online marketing efforts and web presence. More frequently I hear this scenario, “My UK Sales Rep says we don’t show up at all in Google, but I… Continue reading International Organic Search Rankings: Are you being found?