COVID-19 Survival Toolkit: Bootstrapping

In the final installment of the Experts to Entrepreneurs series, Sam Vassa, co-founder and CEO of PaymentEvolution, as well as, founder and CEO of Aviron Interactive, Andy Hoang, discuss their personal journeys in bootstrapping their business. Key takeaways: Bootstrapping is business startup on a shoestring and is one of most effective and inexpensive ways to ensure a business’… Continue reading COVID-19 Survival Toolkit: Bootstrapping

COVID-19 Survival Toolkit: Priming the Sale

In the fifth webinar of the Experts to Entrepreneurs series, Kurian Tharakan, founder of StrategyPeak Sales & Marketing Advisors, as well as, founder of Web4Realty, Kosta Panagoulias, discuss key marketing techniques and the process of priming a sale. Key takeaways: Priming the Sale is the act of creating value and desire for your products. So… Continue reading COVID-19 Survival Toolkit: Priming the Sale

COVID-19 Survival Toolkit: Growth Hacking

In the fourth webinar of the Experts to Entrepreneurs series, Jose Martins, Startup Coach from Hubspot, as well as, CEO and founder of Knockri, Jahanzaib Ansari, take a deep dive on what it means to practise growth marketing. Key takeaways: “Growth marketing is the process of designing and conducting experiments to optimize and improve the results… Continue reading COVID-19 Survival Toolkit: Growth Hacking

COVID-19 Survival Toolkit: Innovative Marketing

Kicking off our Experts to Entrepreneurs webinar series, marketing expert Jose Martins from HubSpot for Startups and co-founder of ClinicSense, Daniel Ruscigno, began the conversation on the importance of marketing during a crisis and how to do it right. Marketing Through Uncertain Times In the first half an hour, Jose focused on three areas: 1.      Integrating… Continue reading COVID-19 Survival Toolkit: Innovative Marketing