Every Startup – At Every Stage – Needs a Marketing Strategy

We see it time and again. One of the last things companies invest in when they’re starting their company is marketing. The developer is hired before the marketer. The product is designed without consideration of who it’s for. The product is tweaked without talking to a customer. Marketing strategy takes a back seat to product… Continue reading Every Startup – At Every Stage – Needs a Marketing Strategy

Optimize Your Website for Lead Generation

There is a wealth of information on the web. Most buyers now self-educate through online research before making a purchase and control most of the decision-making process leading up to a sale. How does this impact your digital marketing strategy? Today’s Selling Process By the time a buyer reaches a buying decision, they’ve already done… Continue reading Optimize Your Website for Lead Generation

3 questions startups should ask about their digital marketing

Marketing is a key way to raise awareness for your startup. But for most people, running a business while managing your company’s marketing can be difficult. That’s why a majority of startups struggle to get it right. Amarpreet Kaur, Web Producer at Creative Destruction Lab, will speak at Beyond Business Basics on September 20th, 2018.… Continue reading 3 questions startups should ask about their digital marketing

The man who knows how to make names known

Brand and Product Optimization that Brings Better Online Sales RIC Volunteer Advisor Profile An online search of the term “profitable conversions” returns a list of results that invariably puts Bernie Schmidt’s Toronto based digital marketing company at the top.  It’s no accident. It’s his business. It’s also the name of his company. At “Profitable Conversions”… Continue reading The man who knows how to make names known