COVID-19 Survival Toolkit: Bootstrapping

In the final installment of the Experts to Entrepreneurs series, Sam Vassa, co-founder and CEO of PaymentEvolution, as well as, founder and CEO of Aviron Interactive, Andy Hoang, discuss their personal journeys in bootstrapping their business. Key takeaways: Bootstrapping is business startup on a shoestring and is one of most effective and inexpensive ways to ensure a business’… Continue reading COVID-19 Survival Toolkit: Bootstrapping

COVID-19 Survival Toolkit: Priming the Sale

In the fifth webinar of the Experts to Entrepreneurs series, Kurian Tharakan, founder of StrategyPeak Sales & Marketing Advisors, as well as, founder of Web4Realty, Kosta Panagoulias, discuss key marketing techniques and the process of priming a sale. Key takeaways: Priming the Sale is the act of creating value and desire for your products. So… Continue reading COVID-19 Survival Toolkit: Priming the Sale

COVID-19 Survival Toolkit: Growth Hacking

In the fourth webinar of the Experts to Entrepreneurs series, Jose Martins, Startup Coach from Hubspot, as well as, CEO and founder of Knockri, Jahanzaib Ansari, take a deep dive on what it means to practise growth marketing. Key takeaways: “Growth marketing is the process of designing and conducting experiments to optimize and improve the results… Continue reading COVID-19 Survival Toolkit: Growth Hacking

COVID-19 Survival Toolkit: Insights on Seed Fundraising

In the third segment of our Experts to Entrepreneurs webinar series, Managing Partner at GroundBreak Ventures, Scott Kaplanis, as well as, CEO and co-founder of Local Logic, Vincent-Charles Hodder, took the stage to discuss how COVID-19 has changed the VC landscape from both the perspective of an investor and an entrepreneur. Key takeaways: Alongside prompting… Continue reading COVID-19 Survival Toolkit: Insights on Seed Fundraising

COVID-19 Survival Toolkit: Agile Innovation

In the second instalment of our Experts to Entrepreneurs series, the Director of Operations and Automation at Enbridge, Biju Misra, as well as the President of JustWealth, Andrew Kirkland, took the stage to discuss what it means for an organization to be agile and why it is crucial for the long term success of a… Continue reading COVID-19 Survival Toolkit: Agile Innovation

COVID-19 Survival Toolkit: Innovative Marketing

Kicking off our Experts to Entrepreneurs webinar series, marketing expert Jose Martins from HubSpot for Startups and co-founder of ClinicSense, Daniel Ruscigno, began the conversation on the importance of marketing during a crisis and how to do it right. Marketing Through Uncertain Times In the first half an hour, Jose focused on three areas: 1.      Integrating… Continue reading COVID-19 Survival Toolkit: Innovative Marketing