Protecting shoppers privacy opens niche for Physicalytics

March 24, 2014

Toronto-based startup Physicalytics Inc. is profiled in the Financial Post. Their brand message is to be the ethical alternative to more invasive competitors when dealing with client information. Physicalytic’s clients own all of their data and are the only ones with access.

“It’s not a secret anymore that stores are doing this. The important question is, are they doing it in a way that respects the privacy of their customers?” said Nathaniel Bagnell, Physicalytics co-founder. “We don’t see any demographic information. No Facebook profiles. No point-of-sale data. It’s completely anonymous and disconnected from any other information source or client.”

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