Bob Alsip

Position: Business Development Consultant, SoftAdvantage Inc.

Main industries: Software & environmental technologies, medical & industrial products & services

Areas of Expertise: Marketing, sales and organisational development; Strategic planning & alliances; Distribution channels


Bob is presently a principle in a Business Consulting firm – SoftAdvantage Inc. The common thread, in all his senior sales, marketing and administration roles over the past 35+ years, has been the building of successful businesses through innovative approaches in market, product, & organizational development. He has been successful at growing sales, coaching organizations, establishing new business ventures, setting up distribution channels & alliances, creating corporate identity and repositioning companies to achieve the business goals. His diversified experience in technology (software and environmental), medical products & services and industrial products in both the entrepreneurial and corporate settings has given him a broad perspective in addressing a wide range of business issues.