How to conduct market research on target customers: Techniques for startups

Resource from MaRS

For startups, understanding your target customers is key to creating effectivemarketing programs. Therefore, it is critical to know how to conduct market research that is relevant for startups.

If you have not researched what your target customers want, you will be unable to craft an effective marketing message, which means potential customers will look elsewhere for solutions to their problems.

Understand your startup’s target customers: Know how to conduct market research and apply what you learn

To understand your target customers, your startup must obtain particular data on your market and then apply this knowledge toward developing a customer base.

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Altitude Accelerator hosts “Market Research Workshop for Startups” on June 24. Entrepreneurs are invited to come out and learn first-hand about the market research process, how to effectively collect and analyze data, and how to access free customized MaRS Market Intelligence reports!

The MaRS team will be onsite to lead you through the process and teach you tips and tricks that will help your startup get a solid data backing. Market Research data will be crucial for your business plan and pitch decks – it can be the difference between being ignored by potentials investors or being taken seriously. So don’t miss your chance to set yourself up for success!

Register today

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