ConsidraCare was birthed out of a simple yet profound question, “when did we lose the “care” in caregiving?”. Being more of a statement than a question, it dawned on company founders, Saba Tauseef and Tauseef Riaz that there was a loss of touch in the senior caregiving sector. The negligence and lack of humanity towards seniors, the disabled and the ill in the GTA moved the hearts of the couple to find a solution that would address this problem. The couple simply could not standby seeing people at their most valuable being treated as less than human, taken advantage of, neglected and abused by the corporations and systems set up to protect them. ConsidraCare aims to pioneer the building of a global platform to make aging in place better and more affordable for seniors, restoring their dignity and ultimately improving their quality of life, even in old age.

Hailing from Pakistan, the couple relocated to Canada in 2015 following Saba’s completion of her Master of Public Health at the University of London. In spite of her qualifications and experiences as a licensed, practicing physician, she faced a plethora of challenges in terms of entering into full-time practice in the state. In a bid to remain as close to the healthcare industry as possible, Saba became a franchisee for Home Watch Caregivers, a senior homecare service company based in Mississauga into 2021. Simultaneously, due to the challenges of practicing as a physician in Canada, Saba worked as a telehealth physician through a Pakistan-based platform, servicing patients in rural areas of Pakistan. During the same period, Saba experienced firsthand the needs of senior caregiving, tending to her father who was in a battle with cancer. Through these experiences, and partly fueled by the passing of her father,  Saba and Tauseef joined forces in late 2021 to launch ConsidraCare and begin making a tangible change in the senior homecare sector, one family at a time.