Want to learn how to create content-driven marketing initiatives that get results? The proven techniques used by fiction writers can provide a terrific blueprint for tech companies that want to boost their digital marketing efforts around blogs, social media, case studies, website, awards and other communication vehicles.
This course is an interactive, hands-on workshop where participants engage with the instructor and their community of entrepreneur peers to learn tips and practice writing skills for the following:
- Website blog
- Newsletter
- And more!
We have ONE free ticket available for Altitude Accelerator clients! Think you deserve the spot? Tell us why in less than 100 words. We’ll let you know if you win by June 12, 2015.
By the end of the course, you will have a specific methodology to follow to create regular blog postings, a monthly newsletter, Twitter and LinkedIn postings. You should have a good sense of your online voice and be comfortable creating blogs for publication. You should also feel comfortable creating tweets and broadcasting unique messages to promote your blogs. Participants should expect to have completed at least one blog posting, several unique “tweets”, and an updated LinkedIn profile.
Instructor: Gail-Mercer MacKay
Gail-Mercer MacKay is a successful entrepreneur who brings over twenty-five years of sales and marketing experience to technology partners in the Microsoft channel. Gail’s enthusiasm for life and learning has been the foundation of her success. Known for her pragmatic approach to business, she is regularly invited to speak at conferences and events across North America. Her creativity, passion for partners, and expertise at creating compelling digital content are contributing factors to the success of her clients and to the ongoing success of Mercer-MacKay Solutions.
In particular, Gail enjoys working with companies to help them develop simple plans for “getting above the noise” with aware submissions, blogs, case studies and other content vehicles. Having created over one hundred finalist or winning entries for Microsoft partners at the world and regional levels, Gail has developed a proven methodology for attracting the judge’s attention and building stories that drive results. Gail remains current on best practice in writing through enrolment at the University of Toronto diploma writing program.
