Looking for what’s happening at Altitude Accelerator?

We host many different events throughout the month! The calendar below features events from organizations involved in the ONE Network Partners in Peel, including Altitude Accelerator and the innovation community in Ontario.

Looking for more? Check out our blog for updates on other programs, events and opportunities from the Innovation and Entrepreneurship community in the Greater Toronto Area.

Keep up to date with startup news and events across the GTA with our Monthly Digest or submit your own event.

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How to Win at SEOs with Hubspot

June 28 @ 12:00 pm - 1:00 pm

Do you want to improve your Google search results? Of course, you do.

Have you ever struggled with your SEOs? Have you ever thought about how you can build effective marketing strategies around SEOs? At HubSpot, we struggled with all of these things.

A few years ago, HubSpot hit a plateau with its organic demand generation through content. As Google evolved to a smarter algorithm able to anticipate and interpret intent (therefore moving away from the traditional approach to keywords) we had to completely rethink our approach to SEO, resulting in our now famous Topic Cluster SEO Strategy that focuses on building topic authority.

This presentation will review:

Google’s evolution from Keywords to Topics

Topic Cluster Content strategy

3-Step Process to create Topic Clusters

Join this interactive workshop to learn more about Google’s evolution, and how it changed the SEO game for everyone. We will touch on how Google’s natural language processing impacted marketing, how topic cluster strategy works, and finally go over a 3-step process on how to create effective topic clusters.

If you are an entrepreneur, professional, student, or just curious about inbound marketing and SEOs, come experience this interactive session with real-life examples. We have great tips and tricks to share.


Mina Behrooz – Head of Partnerships @ Hubspot Canada

Mina Behrooz is Head of Canadian Partnerships for the HubSpot for Startups Program. Together with her team, Mina works closely with HubSpot for Startups partners to help Canadian entrepreneurs scale and grow their businesses. She believes the startup ecosystem is crucial for fostering local economies and creating positive social change. Prior to HubSpot, Mina worked in Fintech after receiving a degree in Engineering from University of Toronto.


June 28
12:00 pm - 1:00 pm
Event Category:

Altitude Accelerator Blog

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Check out our blog to stay updated on the latest news from us, our startups, and our community!

Startup Toolkit- Self Guided Courses

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Ideal: All entrepreneurs

Online courses to fit your needs so you can grow your company—fast. Self guided courses on Pitching to Investors, Introduction to Investment Readiness, Entrepreneurship 101, Introduction to Market Sizing, Introduction to Valuation, and B2B Sales for Founders.

MVP to Market

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Ideal: Entrepreneurs working on business model development and marketing strategy.

Applications for our MVP to Market fall cohort are now open. This 3 month program will is a mix of webinars, expert-led workshops, self-directed business activities, and peer networking to help you reach your next milestone.