Looking for what’s happening at Altitude Accelerator?

We host many different events throughout the month! The calendar below features events from organizations involved in the ONE Network Partners in Peel, including Altitude Accelerator and the innovation community in Ontario.

Looking for more? Check out our blog for updates on other programs, events and opportunities from the Innovation and Entrepreneurship community in the Greater Toronto Area.

Keep up to date with startup news and events across the GTA with our Monthly Digest or submit your own event.

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How to Sell on Value, Not Compete on Price

October 15 @ 11:00 am - 12:30 pm

Join ActionCOACH to learn valuable strategies and sales tactics that will help you win over your target customers and keep them coming back.

How can a small business compete against more established competitors? Join ActionCOACH to learn valuable strategies and sales tactics that will help you win over your target customers and keep them coming back.

This presentation covers:

  • How to define your target market (and why you should)
  • Understanding your value so you can define your unique selling proposition (USP)
  • The killer sales questions you can use to guide your prospect to a buying decision
  • The true cost of discounting
  • How and when to offer a compelling guarantee

Presented by: Caitlin Blundell, Certified Business Coach & ActionCOACH

Caitlin Blundell is a certified business coach who works with successful business owners who have their sights set on the next level.

Working with Caitlin, business owners take back control and build a more profitable enterprise that can work without them. After all, no one starts a business because they want to work long hours with no vacation! As an entrepreneur herself, Caitlin brings a great deal of empathy and understanding of the challenges involved in running a growing business, which has guided her work with new entrepreneurs and seasoned leaders of multi-million dollar enterprises alike. As a coach, she provides a comprehensive framework for setting (and achieving!) ambitious targets across all parts of the business – from sales and marketing, to operations, to time management, to recruiting and training a great team.

With a background in new technologies and teaching experience from Ryerson University and Centennial College, she is a skilled communicator who brings great energy and fun. Attendees have described her seminars and workshops as “lightbulb after lightbulb” and “vision-expanding”.

Caitlin offers a range of group and individual coaching programs and is available for customized team training and strategic planning workshops.

Note: If you require accommodation, please notify us by email at least 2 weeks before the event date at

To cancel the accommodation, we require 5 business days’ notice before the event date.


October 15
11:00 am - 12:30 pm
Event Category:

Altitude Accelerator Blog

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Check out our blog to stay updated on the latest news from us, our startups, and our community!

Startup Toolkit- Self Guided Courses

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Ideal: All entrepreneurs

Online courses to fit your needs so you can grow your company—fast. Self guided courses on Pitching to Investors, Introduction to Investment Readiness, Entrepreneurship 101, Introduction to Market Sizing, Introduction to Valuation, and B2B Sales for Founders.

MVP to Market

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Ideal: Entrepreneurs working on business model development and marketing strategy.

Applications for our MVP to Market fall cohort are now open. This 3 month program will is a mix of webinars, expert-led workshops, self-directed business activities, and peer networking to help you reach your next milestone.