Build an audience for your product or service online. Join the Digital Marketing for Startups workshop to begin formulating a digital marketing strategy that will define your online customer segments, map out an online content strategy that best communicates your products/services and how to use this content to promote to your customers across various digital channels all with a focus on increasing your awareness and revenue.
Who Should Attend
This workshop is most beneficial to early-stage entrepreneurs and changemakers.
Anyone who wants to learn the fundamentals of digital marketing and build an audience for themselves online is welcome.
Benefits
Through this session you will:
- The fundamentals of digital marketing
- The art of storytelling and how to create engaging content for your audience
- To use the appropriate social platforms for your brand story.
- Leverage email to build an audience.
- To drive traffic and get noticed
Speaker
Dana Moskowitz
Dana is a professor of Digital Marketing and Strategy at Sheridan College in the Post Graduate and Bachelors BBA programs. She transitioned to teaching after spending 20 years in the corporate world leading large scale product launches, marketing programs, brand refreshes and many strategic corporate projects. Dana spent most of her career in the technology space within B2B and B2C.Dana’s passion for teaching and learning is being part of the learning journey with her students and helping them build the right toolkit and business knowledge to advance in their careers.
Hosts
EDGE
EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society, and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.
Important Notes
This is a free event. Spots are limited. Register now to save your spot!
Confirmation emails take up to 24 hours to be processed. We thank you for your patience.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.
