Altitude Accelerator client DUBGEAR Audio launches the DUBSTEIN

DUBGEAR Audio – based in Etobicoke, ON. has fused two of society’s favorite pastimes: music + drink, into one unique product – the DUBSTEIN! This beverage vessel packs powerful wireless stereo sound, a microphone for taking calls, a rechargeable battery with up to 15 hours playtime, ergonomic audio thumb controls, and a 375ml BPA-free drink insert for hot/cold beverages. If you prefer, you can remove the drink insert and install your favorite bottle or can. The DUBSTEIN is the perfect audio accessory for camping, the beach, backyard BBQ, or tailgate.

A current RIC client, and former incubator graduate, DUBGEAR has had a long journey to get to this point. Founder Jansen White conceived the idea of a ‘music kozi’ while sitting around a campfire with friends 5 years ago. With a background in healthcare, Jansen had no idea where to start – and had no real understanding of the hurdles that lay ahead. “Hindsight is certainly 20/20! To do this again, I would have done it in half the time, and half the cost”, Jansen says.

However, with the support of RICC advisors and peers, Jansen was able to accelerate development to the finish line. “Without RICC, I would have been trapped in the development stage for another 2 years. As well, RICC was able to help me prepare for post-launch with all of their training and networking sessions. E-commerce and social media seminars, for instance, have been very beneficial.”

One day, Jansen hopes the DUBSTEIN will be branded with sports team logos. He says “Partnering with a beverage company or sports licensing company might allow us this opportunity”.

To this day, Jansen is an active participant in RICC activities, continuing to learn from experts, peers, and advisors. Jansen says “I am very grateful to have the continued support from everyone at RICC. As a result of the experience and knowledge I have gained, I often help other RICC clients who have a dream to build a gadget. It’s pretty cool to be in a position to pay it forward.”

You can follow Jansen and his DUBGEAR journey at – and on social media.

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