COVID-19 Survival Toolkit: Priming the Sale

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In the fifth webinar of the Experts to Entrepreneurs series, Kurian Tharakan, founder of StrategyPeak Sales & Marketing Advisors, as well as, founder of Web4Realty, Kosta Panagoulias, discuss key marketing techniques and the process of priming a sale.

Key takeaways:

Priming the Sale is the act of creating value and desire for your products. So how do you do this?

Consider experimenting with these marketing tactics:

  1. Implement social proof to expedite product adoption
  2. Prospect self qualification to create stronger leads for follow up
  3. Utilize decoy pricing as a psychological tactic to drive sales for one offering
  4. Consider the impact of reframing or rebranding
  5. Create an appropriate narrative for your product or service to drive sales

Kosta proceeds with his 9 step playbook for getting your first 500 clients where he uses his own experiences as an entrepreneur to break down a tried and true outbound marketing process.

Watch the full webinar

Experts to Entrepreneurs COVID-19 Survivial Toolkit

Innovative Marketing

Kicking off our Experts to Entrepreneurs webinar series, marketing expert Jose Martins from HubSpot for Startups and co-founder of ClinicSense, Daniel Ruscigno, began the conversation on the importance of marketing during a crisis and how to do it right.

Click here for the recording

Agile Innovation

How to embody agile innovation in an organization and why that is important especially in times of crisis.

In the second instalment of our Experts to Entrepreneurs series, the Director of Operations and Automation at Enbridge, Biju Misra, as well as the President of JustWealth, Andrew Kirkland, took the stage to discuss what it means for an organization to be agile and why it is crucial for the long term success of a company.

Click here for the recording

Insights to Seed Fundraising

Think like a VC and key lessons for founders when raising capital.

In the third segment of our Experts to Entrepreneurs webinar series, Managing Partner at GroundBreak Ventures, Scott Kaplanis, as well as, CEO and co-founder of Local Logic, Vincent-Charles Hodder, took the stage to discuss how COVID-19 has changed the VC landscape from both the perspective of an investor and an entrepreneur.

Click here for the recording

Growth Hacking

Growth Hacking with HubSpot for Startups and Knockri

“Growth marketing is the process of designing and conducting experiments to optimize and improve the results of a target area. If you have a certain metric you want to increase, growth marketing is a method you can utilize to achieve that.” – Jose Martins

In the fourth webinar of the Experts to Entrepreneurs series, Jose Martins, Startup Coach from Hubspot, as well as, CEO and founder of Knockri, Jahanzaib Ansari, take a deep dive on what it means to practise growth marketing.

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Bootstrapping

In the final installment of the Experts to Entrepreneurs series, Sam Vassa, co-founder and CEO of PaymentEvolution, as well as, founder and CEO of Aviron Interactive, Andy Hoang, discuss their personal journeys in bootstrapping their business.

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