COVID-19 Survival Toolkit: Insights on Seed Fundraising

In the third segment of our Experts to Entrepreneurs webinar series, Managing Partner at GroundBreak Ventures, Scott Kaplanis, as well as, CEO and co-founder of Local Logic, Vincent-Charles Hodder, took the stage to discuss how COVID-19 has changed the VC landscape from both the perspective of an investor and an entrepreneur.

Key takeaways:

Alongside prompting entrepreneurs to think like a VC, Scott presented five key lessons for founders to keep top of mind when raising capital:

1. Think through your capital creation chain especially with respect to angel investors.

2. Beware the strategic lure where differing motives can make it rational for a strategic to “overpay.”

3. Never compromise on structure of the sake of valuation.

4. Do not obsess over dilution because time is much more valuable than the few percentage points you might leave on the table.

5. Your post COVID-19 differentiation strategy.

 

Vincent proceeded with a strategic framework that has been helpful to their startup during these times. Local Logic is mitigating their risk through knowing where their business stands, taking care of their team and planning in shorter sprints. He highlighted the importance of understanding whether or not you should be raising capital right now and who you should be approaching if so.

 

Watch the full webinar

Click here to access the slides

Experts to Entrepreneurs COVID-19 Survival Toolkit

Innovative Marketing

Kicking off our Experts to Entrepreneurs webinar series, marketing expert Jose Martins from HubSpot for Startups and co-founder of ClinicSense, Daniel Ruscigno, began the conversation on the importance of marketing during a crisis and how to do it right.

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Agile Innovation

How to embody agile innovation in an organization and why that is important especially in times of crisis.

In the second instalment of our Experts to Entrepreneurs series, the Director of Operations and Automation at Enbridge, Biju Misra, as well as the President of JustWealth, Andrew Kirkland, took the stage to discuss what it means for an organization to be agile and why it is crucial for the long term success of a company.

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Growth Hacking

“Growth marketing is the process of designing and conducting experiments to optimize and improve the results of a target area. If you have a certain metric you want to increase, growth marketing is a method you can utilize to achieve that.” – Jose Martins

In the fourth webinar of the Experts to Entrepreneurs series, Jose Martins, Startup Coach from Hubspot, as well as, CEO and founder of Knockri, Jahanzaib Ansari, take a deep dive on what it means to practise growth marketing.

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Priming the Sale

Priming the Sale is the act of creating value and desire for your products

In the fifth webinar of the Experts to Entrepreneurs series, Kurian Tharakan, founder of StrategyPeak Sales & Marketing Advisors, as well as, founder of Web4Realty, Kosta Panagoulias, discuss key marketing techniques and the process of priming a sale.

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Bootstrapping

In the final installment of the Experts to Entrepreneurs series, Sam Vassa, co-founder and CEO of PaymentEvolution, as well as, founder and CEO of Aviron Interactive, Andy Hoang, discuss their personal journeys in bootstrapping their business.

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