“Growth marketing is the process of designing and conducting experiments to optimize and improve the results of a target area. If you have a certain metric you want to increase, growth marketing is a method you can utilize to achieve that.” – Jose Martins
- PIRATE Metrics: awareness, acquisition, activation, retention, referral, revenue
- Can you improve traffic?
- Where do hypotheses begin?
- Do you have enough Call to Actions visible?
- Data is key to test your hypotheses
- Growth marketing can be as minute as changing a button colour to as complex as redoing an onboarding process
Jahanzaib proceeded with several demonstrations on how his company is tracking outbound marketing. Some tactics employed my Knockri including tracking and logging his client emails and utilizing platforms to streamline their conversion process.
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Experts to Entrepreneurs COVID-19 Survival Toolkit
Kicking off our Experts to Entrepreneurs webinar series, marketing expert Jose Martins from HubSpot for Startups and co-founder of ClinicSense, Daniel Ruscigno, began the conversation on the importance of marketing during a crisis and how to do it right.
How to embody agile innovation in an organization and why that is important especially in times of crisis.
In the second instalment of our Experts to Entrepreneurs series, the Director of Operations and Automation at Enbridge, Biju Misra, as well as the President of JustWealth, Andrew Kirkland, took the stage to discuss what it means for an organization to be agile and why it is crucial for the long term success of a company.
Think like a VC and key lessons for founders when raising capital.
In the third segment of our Experts to Entrepreneurs webinar series, Managing Partner at GroundBreak Ventures, Scott Kaplanis, as well as, CEO and co-founder of Local Logic, Vincent-Charles Hodder, took the stage to discuss how COVID-19 has changed the VC landscape from both the perspective of an investor and an entrepreneur.
Priming the Sale is the act of creating value and desire for your products
In the fifth webinar of the Experts to Entrepreneurs series, Kurian Tharakan, founder of StrategyPeak Sales & Marketing Advisors, as well as, founder of Web4Realty, Kosta Panagoulias, discuss key marketing techniques and the process of priming a sale.
In the final installment of the Experts to Entrepreneurs series, Sam Vassa, co-founder and CEO of PaymentEvolution, as well as, founder and CEO of Aviron Interactive, Andy Hoang, discuss their personal journeys in bootstrapping their business.