In the second instalment of our Experts to Entrepreneurs series, the Director of Operations and Automation at Enbridge, Biju Misra, as well as the President of JustWealth, Andrew Kirkland, took the stage to discuss what it means for an organization to be agile and why it is crucial for the long term success of a company.
In a constantly changing world, innovation is the only answer...
Biju presented five key tactics for embodying agile innovation:
1. Be hyperaware of your customers, technology, and competition to discover new problems/opportunities.
2. Start small and scale fast through constant prototype testing and customer validation.
3. Fail fast, learn fast, be cheap, learn in the market, and pivot.
4. Fast execution through proper allocation of resources, potential disruption in process, or even through the use of smaller teams.
5. Effective leadership characteristics include adaptability, decisiveness, and curiosity.
Andrew followed suit and spoke about how continuous innovation has helped JustWealth increase their assets under management during these times. Prominent strategies for them consisted of a combination of proactive communication with their client base, as well as, the cyclical process of reporting, tracking, and analyzing data to determine desirable new product offerings/ service shifts.
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Experts to Entrepreneurs COVID-19 Survival Toolkit
Kicking off our Experts to Entrepreneurs webinar series, marketing expert Jose Martins from HubSpot for Startups and co-founder of ClinicSense, Daniel Ruscigno, began the conversation on the importance of marketing during a crisis and how to do it right.
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Think like a VC and key lessons for founders when raising capital.
In the third segment of our Experts to Entrepreneurs webinar series, Managing Partner at GroundBreak Ventures, Scott Kaplanis, as well as, CEO and co-founder of Local Logic, Vincent-Charles Hodder, took the stage to discuss how COVID-19 has changed the VC landscape from both the perspective of an investor and an entrepreneur.
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“Growth marketing is the process of designing and conducting experiments to optimize and improve the results of a target area. If you have a certain metric you want to increase, growth marketing is a method you can utilize to achieve that.” – Jose Martins
In the fourth webinar of the Experts to Entrepreneurs series, Jose Martins, Startup Coach from Hubspot, as well as, CEO and founder of Knockri, Jahanzaib Ansari, take a deep dive on what it means to practise growth marketing.
Priming the Sale is the act of creating value and desire for your products
In the fifth webinar of the Experts to Entrepreneurs series, Kurian Tharakan, founder of StrategyPeak Sales & Marketing Advisors, as well as, founder of Web4Realty, Kosta Panagoulias, discuss key marketing techniques and the process of priming a sale.
In the final installment of the Experts to Entrepreneurs series, Sam Vassa, co-founder and CEO of PaymentEvolution, as well as, founder and CEO of Aviron Interactive, Andy Hoang, discuss their personal journeys in bootstrapping their business.
