The Role of MVPs and the Product Evolution to Achieving Product Market Fit

by Phillip Simango Minimum Viable Product (MVP) was first coined by Frank Robinson and further popularised by Eric Ries as part of his description of the Lean Startup Methodology. By definition, MVP is the version of a new product which enables its creators to acquire the maximum amount of provable customer knowledge with the least… Continue reading The Role of MVPs and the Product Evolution to Achieving Product Market Fit

Make or Break – Establishing Product Market Fit is Crucial to Success

Transcript Hessie Jones So product market fit is a make or break factor for startups. Even the best products can fail without market demand, while an average product can actually succeed if there is demand that exists. So what does it look like? Once companies reach this critical milestone. The product resonates with the market… Continue reading Make or Break – Establishing Product Market Fit is Crucial to Success