Improving Win Rates: Redefining Demand Generation

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by Chhata Gupta Within a continuously evolving digital landscape, traditional demand-generation strategies are losing their effectiveness.  We spoke with Matthew Trotter, a high-performance Sales Coach and is the co-founder of Signal Led Sales, a groundbreaking sales framework aimed to help GTM teams address selling challenges within the digital buyer journey. With over 25 years in… Continue reading Improving Win Rates: Redefining Demand Generation