Targeting the Right Customer to Optimize Outcomes

By Sue Elliott, RIC Volunteer Advisor; Principal, Virtus Insights Inc. You can’t be everything to everyone. Every start up has heard that, and it’s true. As a start-up, you have limited resources – time, people and money. You need to be wise about how you allocate those resources and where. One key exercise to help you… Continue reading Targeting the Right Customer to Optimize Outcomes