Building a Compelling Value Proposition for Startups

By: Billy Vrbensky, Altitude Accelerator Communications Intern Meet Tony. After graduating from university and achieving his designation in accounting, Clarkson Gordon, now Ernst and Young, hired Tony as a junior auditor. After only one month of being employed, the accounting firm forced Tony to take on a more advanced role. He didn’t accept the position… Continue reading Building a Compelling Value Proposition for Startups

Customer discovery: Identifying effective distribution channels for your startup

Repost from MaRS Library Distribution refers to the process of getting your product into the hands of your target customer, whether that is an individual consumer or a business user. Entrepreneurs need to identify effective distribution channel(s) to reach their target customer. If your startup is following Steve Blank’s Customer Development Model, distribution is initially… Continue reading Customer discovery: Identifying effective distribution channels for your startup

GreenCentre Canada: ONE Chemistry Program

Eligibility and Applicant Criteria Good chemistry is a critical component of most commercial innovations. It is either at the core of a new discovery, a critical component of a new market solution, or a means to improve an existing product or process. Without access to industry networks, capital, market data, and appropriate lab facilities and equipment, valuable innovations may never fulfill their potential to reach… Continue reading GreenCentre Canada: ONE Chemistry Program