Jan 25 – Ontario Smart Grid Opportunities in the Electrical Utility Sector

Event Date: January 25th, 2012 Event Time: 8:00 AM (ET) Event Details To become smart grid leaders, Ontario needs to effect a transformation in a risk-averse environment. To do so, the province needs not only to advance its electricity infrastructure but also embrace a long-term and global vision. This breakfast panel brings together diverse energy-sector… Continue reading Jan 25 – Ontario Smart Grid Opportunities in the Electrical Utility Sector

How well do you know your target market?

By Marielle Voksepp You’ve probably made certain assumptions about your target market. How do you validate them? At last week’s Entrepreneurship 101 lecture, market research experts Usha Srinivasan of MaRS and Daniel Colquhoun of Frost & Sullivan introduced the basics of market research and analysis. Their presentation covered the following topics: concept evaluation, packaging and pricing, messaging… Continue reading How well do you know your target market?