By Tedd Campbell
If you’re an entrepreneur who’s just gone to considerable effort and expense to secure patent protection for your IP, then sharing information is probably the last thing on your mind.
That’s understandable, of course, but the fact remains that you’ll eventually have to share information with the world—lots of information.
Thanks to internet search technology, buyers now have easy access to an abundance of information. So, chances are, they’ll find what they’re looking for; it’s just a question of where they find it. Of course, this means that if you don’t give them what they need, someone else certainly will.
That said, there are limits to what you can share. I’m not saying you should give away your Caramilk secret—far from it.
The whole purpose of sharing information is to enhance the value of your technology and demonstrate its relevance to your prospective clients. After all, your precious IP is virtually worthless if nobody understands or appreciates the products or services you’ve derived from it.
However, if you explain the underlying principles of your technology, suggest applications for it, lay out its most compelling benefits in some detail—if you share this kind of substantial information—you’ll have a better chance of winning over skeptical buyers and closing more sales.
So when you finally go to market with your new technology, remember to share information as if your business depends on it—because it just might.
Tedd Campbell is the founder and principal writer at C Worthy White Papers Inc. C Worthy develops world-class white papers for B2B technology companies and service firms that want to enhance their credibility, generate more sales leads, and serve their customers better.