Close
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer

Altitude Accelerator

Scaling Innovation to New Heights (Formerly RIC Centre)

Listen to our latest podcast episode with Amit Chauhan, CEO of JobAdX on Startups Transformed!

Altitude Accelerator
  • About
    • About Altitude Accelerator
    • Team
    • Success Stories
    • Community Partners
  • Services
  • Blog
  • Altitude Accelerator Incubator Program
  • Events
    • IoT Tech Showcase 2019
    • Angel First Look Investor Meeting
  • Resources
    • Software Development for Startups: An In-Depth Guide
    • Opportunities
    • Tech Jobs
  • Job Board
  • Register for support
  • Get In Touch

Follow RIC Centre

Search This Site

Français

  • About
    • Our Team
    • Our Advisors
    • Success Stories
    • Rebrand to Altitude Accelerator
    • Community Partners
    • Contact Us
  • Services
  • Programs
    • RevUp
    • Altitude Accelerator Incubator
    • Investor Readiness
    • Altitude Accelerator: Cleantech
  • Events
  • Resources
    • Startups Transformed Podcast
    • Blog
    • Startup Opportunities
    • Client Resources
    • Software Development Guide
JOIN US
You are here: Home / Blog / Attracting Customers With Magnets

Attracting Customers With Magnets

Tags: Innovation, manufacturing

June 27, 2011 RICCentre


By Abbas Fazalbhoy

On my visit to the PACK-EX Exposition last week, I had an opportunity to get a holistic view of the latest and greatest in the distribution and packaging industry. One company that really caught my eye was Amsico Group; a European producer of advertising magnets. Amsico’s plethora of products includes magnetic notepads, bookmarks, postcards and puzzles.

Packaging is an integral component of product branding. Successful branding leads to differentiation and cultivates brand loyalty. There is a reason why we choose P&G products over other identical ones or choose one soft drink over another. Creating fans, not just customers, is the focus of branding and packaging is a significant component.

Imagine a company that manufactures individual sized yogurt containers. To this lean pack of 6 or 12 boxes, adding promotional items such as coupons and giveaways is fairly difficult. Moreover this is accompanied by additional packaging costs and also escalates the chance of in-store theft.

Amsico’s innovative patented packaging technology adds these giveaways to the inside of the package during production. Being magnets, these can be placed on home appliances such as a fridge; directly in the view of the customer at all times. A simple, yet novel idea that can be incorporated into mass production and mitigate theft concerns. Being a magnet, it also helps the customer keep track of their coupon before the next trip to the grocery store.

Before I left their booth, we exchanged business cards – mine; an inconspicuous piece of paper, theirs’; a colourful magnetic bookmark. What a neat marketing idea!

Footer

Altitude Accelerator is located at

6 George Street South,
Brampton, ON
L6Y 1P1

Stay Updated

Join our mailing list to get our monthly update on Canadian innovation and tech, as well as notifications about Altitude Accelerator workshops and seminars!

Subscribe
  • Job Board
  • Our Team
  • Contact Us
  • Monthly Digest
  • Français
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
Trilliumlogo

Copyright © 2022 Altitude Accelerator